Taking a Website into the Next Decade

STRATA WEBSITE - (CLIENT- SIDE) PROJECT OVERSIGHT, COPY-WRITING, ART DIRECTION

Company: Strata, now a part of FreeWheel), is a Comcast company that processes 25% of the entire total U.S. ad spend annually.

The Challenge: While Strata has grown into an international company that processes more than $16 billion worth of media spend each year, its website didn’t reflect a modern innovative tech company.

Insight:  It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether or not they like your site and  whether they’ll stay or leave.

The Project:  We aimed to create a website that showcases Strata’s company culture and innovation that is beautiful and easy to navigate. Additionally, we wanted to transform the Strata website to show that they have progressed from a home-grown business to an empire.

Team: 

  • Client-side Project Oversight/Copy/Imagery Selection: Megan Fullagar

  • Website Design: Bright Bright Great

  • Branding: Pentagram

Strata Laptop
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Website Pages

“One Platform. All Media.”