Using Data to Tell a Story

PENTHERA MOBILE INSIGHTS REPORT - ART DIRECTION, COPYWRITING, MARKETING STRATEGY

Company: Penthera is the global leader in mobile downloading technology. Their clients consist of OTT leaders such as Starz, Showtime, HBO, and CBS. Penthera software is deployed in more than 62 million devices worldwide in 26 countries. 

The Purpose: As a tech start-up, our team prioritizes contributing to industry thought leadership and using data to cement our presence in the OTT ecosystem.

The Challenge: The OTT industry is constantly changing as more people adopt mobile video technology streaming behaviors.

Insight: Over the past 3 years more Americans have downloaded mobile videos than ever before.  Penthera’s most recent US report revealed that 67% of respondents said they have downloaded video to their mobile devices, up from 54% last year (a 24% increase) and 40% in 2018 (a 68% increase over 3 years). How else have user behaviors changed over time, across countries? 

The Project: One way we have demonstrated ourselves as research leaders is by producing regional reports that highlight changing attitudes and behaviors toward streaming and download technology.

Team: 

• Writing and Design: Megan Fullagar

• Copy Editing: Candace Bryan

• Project Oversight: Jodi Susman

For more Penthera insights and thought leadership, visit their Insights website.

US Mobile Streaming Behavior Survey

European Mobile Streaming Behavior Survey

Indian Mobile Streaming Behavior Survey

Taking a Website into the Next Decade

STRATA WEBSITE - (CLIENT- SIDE) PROJECT OVERSIGHT, COPY-WRITING, ART DIRECTION

Company: Strata, now a part of FreeWheel), is a Comcast company that processes 25% of the entire total U.S. ad spend annually.

The Challenge: While Strata has grown into an international company that processes more than $16 billion worth of media spend each year, its website didn’t reflect a modern innovative tech company.

Insight:  It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether or not they like your site and  whether they’ll stay or leave.

The Project:  We aimed to create a website that showcases Strata’s company culture and innovation that is beautiful and easy to navigate. Additionally, we wanted to transform the Strata website to show that they have progressed from a home-grown business to an empire.

Team: 

• Client-side Project Oversight/Copy/Imagery Selection: Megan Fullagar

• Website Design: Bright Bright Great

• Branding: Pentagram

Website Pages

Making a Splash out of Home Renovation

SAMPLE DIPT - PACKAGING DESIGN/ART DIRECTION/LOGO

Company: Sample DIPT, a branch of the architectural firm DIPT, is a design delivery service that caters toward DIY homeowners. The service offers renovators a box of custom sourced materials and design palettes to bring their projects to life.

The Challenge: Our goal was to design a sample box that depicts the DIPT brand in a playful, iconic and educational way with infographics. 

Insight: Renovation is generally stressful for any homeowner. However, when you bring in professional perspectives, it can be as fun and simple as flinging paint at a wall. 

The Project:  Inspired by the Sample DIPT logo, the box features playful paint splatters with infographics throughout that provide guidance on the DIPT experience. The box itself will be as exciting to receive as the samples inside.

Design Mock-ups

When Having your head in the clouds is a good thing

MICRODESK - Smart Cities MARKETING CAMPAIGN

Client: Microdesk is a global resources for BIM services and Autodesk software. They have built their company around impacting design and construction with an emphasis on technological innovation. 

Concept:  The latest Building Information Modeling (BIM) design technologies are changing the landscape of infrastructure design, construction and operations and maintenance. BIM enables a level of intelligence that goes beyond sustainable design and into proactive strategy

The Challenge: After a natural disaster occurs, it is often difficult to survey damaged sites. Microdesk challenged itself to come up with a solution to study a site after Hurricane Sandy destroyed parts of Atlantic City. 

The Project: Microdesk used a drone to take images of the disaster site. Then, they used BIM technology to stitch together those images to form a 3D model. The model  could then be used for reconstruction engineering and design drawings. 

 The Team:

• Project Oversight: Laura Guzman

• Script, Video Direction, Creative Strategy: Megan Fullagar