2016 One Show, Young Ones, Gold Pencil Winner 

Effigies for Equality

Client: Central Park: Where Are the Women

The Problem: The absence of sculptures honoring real women in New York City reinforces the  view that women have not made notable achievements to our society. 

The Big Idea: An experiential campaign that challenges the fact that there are no sculptures of historical women in Central Park.

Concept:  If Central Park won't erect statues of famous women, we'll put them there ourselves.

Executions:

• A Day of Activism

• Improved Website/Logo Design

• Exhibition Brochure/Invitation

The Team: 

Designer/Creative Direction: Megan Fullagar

Strategy: Benjamin Kent, Marta Múgica Tellería, Karina Ramos Salce, Liana Pantzari 

Beauty Meets Brains

Beauty and the Bots

Client: Girls Who Code

The Problem: Not enough young women from underserved communities are enrolling in Girls Who Code programs.

Insight: 74% of girls express an interest in technology in middle school. Yet only .4% of high school girls choose computer science as a college major. 

Concept:  Show young women that computer science can be connected with things they are already passionate about such as beauty and fashion.

Executions:

Robots make everything better

• A Native Advertising Campaign

Jewelry for Coders

• A Microsite built to create a community of fashion coders

• A 3D printed Jewelry Kit for Coders

The Team:

Creative: Megan Fullagar, Castro Desroches

Strategy: Diana Friedman

More than Just Words

Look Past the Noise

Client: The Colin Powell School, City College, Human Rights Forum Event

Insight: Historically significant, yet accessible to many, the Colin Powell School, has an opportunity to differentiate itself by channeling its efforts into helping students feel like they a part of a community.

Concept:  Play with the idea of the tension and space between differing perspectives and points of view, like the spaces between colors of light as they move through a prism. We wanted challenge students to participate in the conversation instead of letting their views limit themselves.

Executions:

• Print Campaign

• Commercial

• PR Stragegy

THE TEAM

Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio

Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal

PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle

The work is always in progress, so why not include the fans in the process.

Unfinished

Client: Universal Music Group, Advanced Media

The Problem: The music industry has changed; people don't buy music anymore, so new means of revenue generation have to be considered when building an advertising campaign.

The Big Idea: Much like the constant flow of change in music, Halsey is a work-- and an artist-- in progress, changing and in the process of inventing herself. She’s unfinished.

Concept:  

Nowadays, music listeners are interested in more than just records. Artists are more interesting when you can see their process.

Executions:

• A Destination

• A documentary of Halsey's life

• Brand partnerships with Urban Outfitters and YouTube Creative Studio

• Re-imagining vinyl packaging

PR Tactics

The Team:

Creative: Megan Fullagar, Marika Bailey, Emilio Colombrio, Cassondra Bazelow

Strategy: Dayln Francis, Nicole Lebenson, Rolando Leal

PR: Ahmet Reisli, DelPrado Taylor, Anthony Mundle

COLEMAN OVAL PARK | 2012, PROJECT COMPLETED | NEW YORK, NY

The Client: Architecture For Humanity

The Challenge: The Coleman Oval Park project was created to bring awareness to a mostly unused park under the Manhattan Bridge adjacent to a newly renovated skate park in the Lower East Side. Under the leadership of Architecture for Humanity, it was the team’s goal to create a multi-sensory installation that would engage the surrounding community into thinking of different permanent solutions for the park.

The Concept: The team took inspiration from the street grids of lower Manhattan and the idea of a unique urban web. Our installation, a series of splayed geometric lines created by rope attached to existing trees on the site, intended to break up the space to help residents view the space in a different light.