Beauty Meets Brains
Beauty and the Bots
Client: Girls Who Code
The Problem: Not enough young women from underserved communities are enrolling in Girls Who Code programs.
Insight: 74% of girls express an interest in technology in middle school. Yet only .4% of high school girls choose computer science as a college major.
Concept: Show young women that computer science can be connected with things they are already passionate about such as beauty and fashion.
Executions:
Robots make everything better
- A Native Advertising Campaign
Jewelry for Coders
- A Microsite built to create a community of fashion coders
- A 3D printed Jewelry Kit for Coders
The Team:
Creative: Megan Fullagar, Castro Desroches
Strategy: Diana Friedman
“The concept behind Beauty and the Bots shows girls how fashion and coding can be paired in a fun and innovative way”